If Price is Your First Question

Sometimes you suspect someone might not be the right fit for a business relationship. There are a number of red flags I watch for when I hear from someone out of the blue. For me, an emphasis on or preoccupation with ‘price’ is one of them. Which gives me permission to be direct with the new, potential client, in addressing their key concern.

A representative response might be….

Good morning xxxxxxx,

I’ll tell you right off the bat, if price is your determining factor, we’re probably not a good fit for each other. Because I know we’re not the cheapest game in town. (We’re also not the most expensive.) When we work with new clients who need a trust to accomplish their goals, we’re usually also incorporating a new Will, Durable Power of Attorney, Health Care Proxy and HIPAA Release. Our fee for that work is $7,500.  

(Fine print required by the attorneys’ licensing board: this is our current fee, and discounts sometimes apply, depending upon circumstances. This article should not be interpreted as a guarantee of pricing.)

If you decide to compare our fee quote with quotes from other attorneys, please make sure you’re comparing apples to apples. We look at a number of elements we know other attorneys don’t, to make sure that your plan will work when your family needs it to. We’re proud to be more than document generators; we do much more than fill in blank lines like a game of Legal Mad Libs.

Instead, we work through three distinct phases with our clients.

Phase 1 is about discovering your individual goals and then designing a plan to accomplish them. My role as your attorney is to help you make informed decisions. That means making sure you have the knowledge and understanding you need about the pros and cons of different options, so you can be confident you’re making smart decisions. You know this stuff is important, and I want you to know – and feel good about the fact that – you’re making the right choices.

Phase 2 is about implementing the planning strategy we design together, and then (and this is where many attorneys stop their work) integrating your assets and the people you want to rely upon into the plan. That means getting asset ownership or beneficiary designations aligned with what your plan needs to be successful. We also want to make sure that the people you plan to rely upon are also aware of the basic structure of the plan so they’ll be ready to support you if and when the time comes. We’ve established a structure for completing this phase that’s efficient, and keeps things as simple as possible.

Phase 3 is preserving the plan for the long haul. It’s one thing to create the right plan for today, it’s quite another to make sure it stays the right plan for later. Throughout this phase we commit to staying connected and in communication so we can safeguard the plan, update it when needed, and know you’ll be secure in the future.

We encourage you, always, to interview other attorneys and make sure you find a team that can meet your needs and provide a welcoming, safe, non-judgmental space in which to have the important conversations, ask the important questions and get the answers you need and in a way you understand. Price may be one of those questions, and we respectfully suggest you make sure you’re not comparing the cost and care of a One Phase approach to the cost and care of our Three Phase service. 

If we don’t end up working together, that’s fine; I recognize we’re not what everyone is looking for. If our approach does appeal to you, I’d love to hop on the phone and chat. It’s good to get a bit of information first, so here are some questions to start with. Then you’ll get a link to my schedule and book a time that’s convenient for you.

We both know that the lowest price isn’t always the best, you get what you pay for, etc etc. Give us a chance to show you how we do things around here, and see if we’re the right fit… not simply the right price.


Other items of interest:


No comments yet.

Leave a Reply